How we make it – this is a popular format for showcasing the mechanics and processes behind how popular products are made, but with a local twist.
Often, products made in Trinidad and Tobago are born of cultural significance, local tastes or adaptation for our market. Inevitably these products, and the way they are made, have come to reflect our culture, embodied in the products we use locally and export to other markets internationally.
Our series offers a skillful blend of the brand and history of the company, product and process behind the local favourites we embrace each day.
Production process – Being featured is also a process, to promote efficient content creation, accurate information and great shots, to showcase your product, brand’s identity and your vision for your product in the local and international markets.
After booking your package- we will schedule a short 20- minute call with the producer, to start the process of building the content strategy. Working towards a 3 to 5-minute script, we will establish a beginning to end script for your manufacturing process, this will then inform the shot list for the crew.
A shoot will be scheduled for one location, over a maximum of 4 hrs, to capture the entire process. Be sure to schedule your shoot when raw materials may be delivered, or completed orders are being packed for transport, these are key establishing and ending shots for your process.
Post Production - An edit with the narration in place will be sent for approval, with one edit session booked into the package for changes to be made. Keeping in mind that this will be a time sensitive period, we will ask that revisions be completed, and suggested edits be made in the rhythm of the production.
Once completed, we will include your feature, logos and ad spots, (if applicable), to a completed new episode for broadcast on our partnered station.
Broadcast and Repeats – The broadcast including your ads, will enjoy one original airing and up to two repeats. After this, your product feature may be used in other episodes, but booking accompanying ad spots will be required.
Digital Edits– Each new feature will carry a 1-minute condensed version, optimized for digital applications. All digital and broadcast content will remain the property of the Production company, unless a buyout agreement is secured.
Features and Advertising Packages
Advertising + Feature
Includes a produced product feature,
30 second ad spot, digital media edits and branding options.